I’m a player-coach design leader & Berkeley MBA who shapes hyper-growth products

As an early employee at DoorDash, I designed many of the company’s foundational systems. At Airbnb, I was dropped onto teams to unblock complex projects. Now, I train the world’s top design teams.

Streamlining $39B in revenue for Airbnb with a single tap

I unlocked millions of bookings by aligning C-Suite execs and six teams on a high-stakes, high-craft redesign of Airbnb’s booking flow.

Driving profitability with 40k food photos at DoorDash

I built DoorDash’s photo program, increasing conversion and profitability by building a team of 80 to bring 40k images to the app.

Show case

Building a business with AI to train 10k designers to deliver more impact

Most recently, I've used AI to build a successful business training designers on the MBA skills to expand their impact at tech companies around the world.

Streamlining $39B in revenue for Airbnb with a single tap

Remember when booking an Airbnb was tedious?

I unlocked millions of bookings by aligning C-Suite execs and six teams on a high-stakes, high-craft redesign of Airbnb's entire booking flow.

Driving profitability with 40k food photos at DoorDash

Can you imagine DoorDash without tasty food photos?

I built DoorDash's photo program, increasing conversion, profitability, and marketshare by building a team of 80 to bring 40k images to the app.

Show case

Building a business with AI to train 10k designers to deliver more impact

What if your designers worked like business leaders?

Most recently, I've used AI to build a successful business training designers on the MBA skills to expand their impact at tech companies around the world.

Accelerate design training product preview

Mini-cases

Products I pitched & launched

I find and bring new ideas to market, sometimes transforming products and businesses.

Map-forward search results

I increased bookings by making location central to Airbnb’s search results

Map-forward search results

I increased bookings by making location central to Airbnb’s search results

Location-specific landing pages

I increased efficiency of $100m+ SEM ad spend with geo-specific photos

Location-specific landing pages

I increased efficiency of $100m+ SEM ad spend with geo-specific photos

Messaging platform redesign

I made it easier for guests & hosts to communicate about bookings

Messaging platform redesign

I made it easier for guests & hosts to communicate about bookings

Live order status tracking

I reduced support costs by showing customers real-time order statuses

Live order status tracking

I reduced support costs by showing customers real-time order statuses

Remote driver onboarding

I increased driver supply by turning training into an automated process

Remote driver onboarding

I increased driver supply by turning training into an automated process

Dasher Fast Pay

I increased DoorDash’s competitiveness with on-demand driver payouts

Dasher Fast Pay

I increased DoorDash’s competitiveness with on-demand driver payouts

About

I’m a hands-on design leader who has defined hyper-growth start-ups, reported to C-Suite executives, led teams of 2 - 200, taught MBA skills to design leaders, and trained design teams at Robinhood, Webflow, OKX, and Adobe.

Interviews & keynotes

Skills that get designers promoted

DiveClub

Why designers struggle in this economy and what to do about it

Hatch Conference

Driving impact and gaining influence as a designer

DiveClub

How I help build successful companies

My experience, expertise, and training go far beyond the typical designer. Three things you should know about me before working together:

I don't stay in a lane

I have a Berkeley MBA, and deep hands-on experience in product management, growth, marketing, sales, finance, and ops.

Work with me if you want a leader who will impact the business, not just Design.

I disrupt the status quo

It’s my nature to push teams outside of their comfort zone to achieve outcomes they didn’t think possible.

Work with me if you want a leader who will rock the boat (in a good way).

I ship relentlessly

I see the big picture, get clarity quickly, and want to ship solutions faster than some teams are used to.

Work with me if you want a leader who has a bias towards action.

Get in touch

I’m open to player-coach design leadership roles at fast-paced startups that value design’s business impact.

If my skillset would help your company succeed, message me on LinkedIn:

Message me